President/Founder/Taiwan Trademark Agent
Hung-Long Wu
PROFESSIONALS
President Wu has over 25 year of experience in the field of Intellectual Propert.
In order to fulfil his dream and to provide a better services for his clients, he founded Taiwan Advance Patent & Trademark Oddice in 1998.
University of British Columbia (UBC)
Bachelor of Electrical Engineering
Cardozo school of Law
Practice Fields/Industries
AI & Machine Learning
Electrical Engineering
Language
Mandarin
English
Sam entered the intellectual property field after careful consideration of how to apply a technical background beyond traditional industry roles. Trained in Materials Science and Engineering with a particular focus on semiconductor materials, Sam earned both bachelor’s and master’s degrees from the Department of Materials Science and Engineering at National Taiwan University.
During graduate studies, Sam explored various career paths within the technology industry but found the typical long-hour working model less appealing. Around that time, Sam took several introductory courses in intellectual property law—particularly patent law—which sparked an interest in the intersection of technology and law. Concurrently, the Taiwan Intellectual Property Office was recruiting R&D substitute service personnel to serve as patent examiners. Sam was drawn to patent practice because it allows deep engagement with cutting-edge technology while also involving close collaboration with people and legal reasoning. With this motivation, Sam chose to pursue a career in patent law, hoping to help fellow researchers—including classmates, seniors, and juniors—protect their innovations and secure meaningful technical and legal rights.
At present, Sam advises clients on both patent and trademark matters. Several clients come from Sam’s academic network, including former classmates and colleagues. This has allowed Sam to take an initial step toward the original interdisciplinary goal of bridging research and intellectual property practice. Looking ahead, Sam hopes to continue expanding these relationships and supporting more researchers as they translate technical achievements into protected intellectual assets.
One of the most formative experiences in Sam’s career to date was the first involvement in patent litigation, where Sam participated directly in court proceedings to advocate for a client’s rights. While patent practice often centers on drafting specifications and defining claim scope, this experience made the legal dimension of the role particularly tangible. Seeing how patent specifications form the foundation of infringement analysis and courtroom argument reinforced the responsibility carried by patent professionals—to address both technical accuracy and legal strategy simultaneously. It also highlighted the importance of anticipating how readers without technical backgrounds, such as judges, may interpret technical disclosures.
This experience has significantly shaped Sam’s professional approach. Unlike engineering research, which often seeks a single optimal or correct answer, legal analysis requires evaluating multiple perspectives and constructing reasonable arguments under uncertainty. As a result, Sam places strong emphasis on considering all plausible interpretations and dispute scenarios early in a case, ensuring that both legal positions and technical explanations remain robust, predictable, and within a controllable scope.
Sam believes that one of the firm’s key strengths lies in transparent and pragmatic communication with clients. The team aims to clearly explain success probabilities, advantages and disadvantages, and what strategies are feasible or infeasible, rather than fostering overly optimistic expectations. This approach enables clients to make informed decisions and helps establish a foundation of long-term trust.
Outside of work, Sam has been an active badminton player since student years and continues to play at least once every one to two weeks. Sam previously participated in firm badminton activities and friendly matches with colleagues. In recent years, Sam has also taken up golf, tennis, and alpine skiing as a season pass holder. Through sports, Sam enjoys meeting people from diverse backgrounds and views these activities as valuable opportunities for cross-disciplinary and international networking.
專業研習訓練
2024年- TIPA-商標相關國際規範及法規、商標爭議實務
2024年- 113年度商標法令說明會
2024年-『IP致勝關鍵：2024專利商標實戰策略研討會』
2024年- Current Trends in U.S. Patent Litigation研討會
2023年- APAA Taiwan「AI與智慧財產權國際研討會」
2023年- 112年「專利資料庫檢索與應用說明會」
2023年-【化合物半導體應用及未來發展趨勢研討會-台北場次】
2023年-「2023 TIPA國際研討會：商標布局與訴訟攻防」研討會
2023年- 新創智財保護與風險管理
2023年-【中小及新創企業研發創新相關輔導措施】
2023年- 工研院國際智權週
2023年-【數位治理協助企業邁向智財管理法遵新時代】
2023年-『台美專利訴訟實務發展與應對策略』
2023年-『兩岸外觀設計專利新近經典實務案例聚焦探討與應對』
2023年- 專利侵權鑑定實務
2023年- 國際專利趨勢變化的因應之道·Questel研討會
2023年- 112年度「智慧財產權業務座談會」
2023年- SEP授權談判及訴訟的趨勢，以及台灣公司的應對之道
2023年-「Recent Development in U.S. Patent Prosecution and Patent Litigation」研討會
2023年-「2023 LexisNexis IP 智權研討會—釋放智財情報的力量」
2023年-「台灣網路資訊中心網域名稱爭議處理辦法專家小組意見概述1.0」意見徵集座談會
2023年- 智慧財產案件審理新篇章與實務發展研討會
2023年- 2023科睿唯安創新論壇
2022年- 「化合物半導體功率元件」及「無人機智慧飛控」2項新興科技產業專利布局分析報告
2022年- TTA台灣商標協會大師講堂-「亞洲的商標法律與實務的趨勢Some Trend and Features of Asian Trademark Laws and Practice」
2022年- 大陸『商標審查審理指南』及『商標一般違法判斷標準』 重點解讀及實務聚焦探討
2022年- 「111年全球專利檢索與策略分析說明會」
2022年- TTA台灣商標協會大師講堂- 「不要再混淆誤認『混淆誤認之虞』~著名商標規範的問題提起」
2022年-【企業數位產品創新策略 - NDP -FTO】
2021年-「Patent filing strategy in EU -歐洲專利申請策略」
2021年-【企業專利布局策略與專利授權實務】
2021年- Questel 專利數據分析-智能手表宏观全景分析
2021年-「智慧財產權與中小企業:創意進入市場、帶領實現夢想」座談會
經歷:
光寶科技股份有限公司 -副理 (Associate Manager, Location: Taipei, R.O.C.)
誠優科技股份有限公司 -副理 (Deputy Manager, Location: Taipei, R.O.C.)
PUTZMEISTER IBÉRICA S.A.-專員 (Specialist , Location: Madrid, Spain )
晶睿通訊股份有限公司 -專員 (Specialist , Location: Taipei, R.O.C.)
友訊科技股份有限公司 -管理師 (Administrator , Location: Taipei, R.O.C.)
資格/證照:
資策會認證 TIPS 自評員登錄資格
智慧財產人員能力認證
語言：中文、英文、西班牙文、德文(閱讀)
智慧財產權組合計畫 IP Portfolio Plan
智慧財產權申請策略 IP prosecution strategy
各國專利商標申請實務
國內外高科技產業客戶之國際佈局申請
國際行銷與市場分析
大客戶專案管理
異業結盟
產業鏈技術動態
國內商標業務：
商標檢索與申請策略分析
商標申請及註冊程序之代理
商標異議、評定及廢止程序之申請與答辯
國內商標權布局與維權策略規劃
跨國商標業務：
國際商標檢索與分析
跨國商標申請及程序諮詢
國際商標制度及相關法制之基本諮詢
跨國商標權布局與策略規劃
